What is Augmented Reality?

Augmented Reality (AR) links digital content to physical content, allowing a person to see the real world with virtual objects superimposed (layered) over it. Examples of virtual objects may include, sound, video, graphics or GPS data.

Using a smart phone or tablet loaded with an AR viewer app for example, Aurasma, Layar or Junaio, viewers can experience an augmented reality scenario once the app has recognised the trigger that launches the AR experience. The trigger may be an image, symbol, object or location.

AR doesn’t replace our physical world but supplements or augments real world environments. It is not just a faster or more convenient way to get information in the real world, it enables us to see the physical world in a different way, extending our imagination and understanding of reality. AR allows us to display information in a way that was never before possible.

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