What is Augmented Reality?

Augmented Reality (AR) links digital content to physical content, allowing a person to see the real world with virtual objects superimposed (layered) over it. Examples of virtual objects may include, sound, video, graphics or GPS data.

Using a smart phone or tablet loaded with an AR viewer app for example, Aurasma, Layar or Junaio, viewers can experience an augmented reality scenario once the app has recognised the trigger that launches the AR experience. The trigger may be an image, symbol, object or location.

AR doesn’t replace our physical world but supplements or augments real world environments. It is not just a faster or more convenient way to get information in the real world, it enables us to see the physical world in a different way, extending our imagination and understanding of reality. AR allows us to display information in a way that was never before possible.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s